Lauren Ortved
Director of Site Merchandising @Knix
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WORK HISTORY
Director of Site Merchandising @Knix
Toronto, ON, CA
Lead end-to-end site merchandising strategy for Knix to achieve revenue, margin, and sell-throughgoals — balancing customer behaviour insights, brand expression, and inventory availability.• Build a frictionless and conversion-focused path to purchase across all digital touchpoints, includinghomepage, campaigns, landing pages, PLPs and PDPs.• Plan, execute, and optimize merchandising strategies for product launches, promotions, and brandcampaigns — tailored to both first-time and repeat customers.• Own the A/B testing and experimentation roadmap; implement frameworks for ongoing siteoptimization and merchandising decision-making.• Use site analytics, testing, and data-backed insights to continuously refine product positioning,navigation, and content discoverability to drive CVR, AOV and revenue growth.• Collaborate cross-functionally with Product, Growth, CX, and Operations to align on launchreadiness, remove friction points, and incorporate customer feedback into ongoing site improvements.• Coach, mentor, and upskill merchandising team members to elevate execution quality, analyticalthinking, and ownership.
EDUCATION
Dalhousie University
BMGMT, Business
Branksome Hall
High School
Parsons School of Design - The New School
AAS, Fashion Marketing
ABOUT LAUREN ORTVED
Digital creative leader with over a decade of experience in driving revenue growth, optimizing user experience, and leading high-performing teams. Proven track record of delivering innovative digital strategies and achieving business objectives in dynamic entrepreneurial environments.
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