Lauren Neises
Category Manager at Kroger
- Role
- Category Manager at Kroger
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
Experience
Category Manager
Jul 2017 — Present · Cincinnati, OH, US
Category Manager - PB & J, Olive Oil, Oil & Shortening, Vinegar• Responsible for managing eight commodities (conventional & natural) generating sales of $951M in 2021 for The Kroger Company• Create monthly sales plans and direct implementation. Continuing to drive growth in all commodities,+14.5% growth combined ending FY 2021• Manages assortment across categories - keeping pulse on innovation, trends, declining segments, multicultural items, and segmentation across all store types to meet Customers\' wants and needs at shelf• Effectively communicating with supplier community to improve in-stock position within stores as result of the everchanging supply chain challenges to provide product on our shelves everyday• Maintain 100+ relationships and partnerships with National Brand suppliers, along with Private Label manufacturers• Lead team of Assistant Category Manager and Administrative Support PersonnelCategory Manager - Refrigerated Juice & Milk By Products• Managed assortment across categories generating $1.1B in annual sales driven by strong sales planning, execution of full category assortment reviews, introduction of new items, and negotiating +$12 in gross margin benefit. • Heavy focus on Kroger Manufactured Products within this role, driving tonnage for our Manufacturing facilities – working extremely closely with all plant locations on product development and improvements, new item introductions, and net cost transitions, to benefit The Kroger Company from an EBIDTA perspective.
Education
Northern Kentucky University
Bachelor of Arts, Public Relations; Communication
2006 — 2010
Skills
- Marketing
- Fundraising
- Social Networking
- Customer Service
- Project Planning
- Time Management
- Social Media
- Public Relations
- Management
- Social Media Marketing
- Powerpoint
- Microsoft Office
- Outlook
- Press Releases
- Event Planning
- Advertising
- Not-for-Profit
- Event Management
- Marketing Communications
- Public Speaking
- Microsoft Word
- Research
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