Lauren Muir
2x Emmy-Winning Creative Director @ Paramount | Leading innovative brand campaigns
- Role
- VP, Creative Director at Paramount
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lauren Muir
As an Emmy award-winning Creative Director specializing in brand marketing, I develop and…
Experience
VP, Creative Director
May 2016 — Present · New York, NY, US
In my role on the Kids and Family Brand Creative team, I have overseen every major launch and initiative for the department, including content for the Nickelodeon version of the Super Bowl, which resulted in the most-viewed TikTok on the NFL account that day. During my tenure, I’ve led numerous 360º campaigns for both broadcast and streaming, rebranded global networks, and transformed PAW Patrol into a 14 billion-dollar franchise. I manage a team of writers, producer/editors, and social media content creators while collaborating with the design, experiential, and programming teams. When I took over creative direction for digital platforms, viewer consumption increased by 235%.
Education
Teachers College, Columbia University
Master's degree, Instructional Media and Technology
UC San Diego
BA, Visual Arts
1998 — 2004
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