Lauren Moon
Senior Product Marketing Manager and Marketing Strategy Consultant @Trestle Marketing
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WORK HISTORY
Senior Product Marketing Manager and Marketing Strategy Consultant @Trestle Marketing
Partner with early-stage and Series A founders to define positioning, ICP, and differentiated messaging- Lead go-to-market strategy for new products and feature launches across web, email, content and social media channels- Rewrite website and use case pages to align messaging and optimize for conversions- Establish SEO and content strategy targeted for customer verticals, industries, and jobs-to-be-done- Video editing and graphic design optimized for social media.
EDUCATION
The Art Institute of Philadelphia
Web Design & Development
SKILLS
ABOUT LAUREN MOON
Hi! I’m a Senior PMM who loves turning complex products into clear, relatable stories that drive growth.I’ve spent the last decade building and scaling B2B SaaS go-to-market programs, from content and lifecycle to global product launches and enterprise expansion.At Atlassian, I led global GTM for Trello across self-serve and upsell segments. I owned positioning, packaging, launches, and sales enablement. I partnered closely with Product to influence roadmap decisions through customer research, win/loss analysis, and usage data.Before that, I scaled Trello’s content engine from 50K to 1M monthly readers and built lifecycle email programs serving 11M+ users, driving free-to-paid conversion and expansion motions.Today, I work with early-stage and Series A founders to define ICP, sharpen positioning, and build repeatable GTM strategy from the ground up: translating features into outcome-driven messaging that converts.I’m especially energized by creative product-led growth at critical inflection points: unique monetization strategies, pricing/packaging shifts, post-acquisition integration, or scaling from founder-led messaging to structured PMM.Core strengths: • Product positioning, messaging frameworks, and copy writing • Cross-channel GTM strategy and launch execution • Lifecycle marketing, email conversion and monetization • Social media graphic design and video editing • Landing page conversion and SEO strategy • Cross-functional leadership across Product, Sales, and Growth • Strategic co-marketing and partnershipsLet’s chat!
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