Lauren Merrifield
Marketing Team Lead @Carahsoft
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WORK HISTORY
Marketing Team Lead @Carahsoft
EDUCATION
James Madison University
Marketing with a Digital Concentration, Business Administration and Management, General
ABOUT LAUREN MERRIFIELD
I am an adept marketing coordinator with 5+ years of customer relationship management experience and 2 years of creative marketing experience. Acknowledged for demonstrating consistent attention to detail and persistent problem-solving to deliver successful campaign results, I have a proven track record of contributing to client success and company growth. Some of my strengths include strategic thinking, creativity, process improvement, digital marketing, and organization. Over the past few years, I have expanded upon effective communication skills, analytical skills, business acumen, industry knowledge, cross-team collaboration, and customer service to boost productivity.My current position is Marketing Account Lead at Carahsoft Technology Corporation. In this role, I manage relationships with multiple AI/ML vendors to drive consistent lead and demand generation that maximizes ROI. I proactively and consistently coordinate online and in-person events, assess and report campaign metrics to leadership and vendors, and collaborate with sales counterparts and media partners on various strategic marketing activities. Colleagues describe me as a detail-oriented, adaptable, creative, and dependable teammate who is always willing to jump in where needed. In my free time, you will find me weightlifting at the gym, relaxing with friends, or learning to play a new song on the drums! Should our paths align, either personally or professionally, I would appreciate the opportunity to connect. Please don\'t hesitate to reach out to me through this profile.
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