Lauren McNeill
Consumer Events & Concerts Manager @Ste. Michelle Wine Estates
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WORK HISTORY
Consumer Events & Concerts Manager @Ste. Michelle Wine Estates
Woodinville, WA, US
Oversee 5-20 monthly on site events across three sectors; revenue events, trade events and consumer retail events-Collaborate with cross-function teams to create and execute brand centric events to further the business and enhance brand awareness with stakeholders-Project manage large-scale events, directing cross-departmental efforts across Retail, Operations, Security, Marketing, and Ecommerce to deliver exceptional outcomes-Direct all winery and event operations during the Chateau Ste. Michelle concert season, from seasonal staffing and VIP programming, to wine sales oversight and real‑time problem solving, partnering with Live Nation to deliver consistently successful shows with up to 4500 attendees-Oversee and track budgets for sales events, consumer events, and internal bill backs, maintaining financial accuracy and alignment with business goals-Develop and implement strategic marketing plans for all consumer events and initiatives that drive private event sales-Lead team of two Event Specialists, one Event Coordinator and two Seasonal Event Leads
EDUCATION
Bothell High School
High School
Washington State University
Bachelor’s Degree, Strategic Communication
SKILLS
ABOUT LAUREN MCNEILL
Dedicated professional with nine years of experience in the event and entertainment industry, bringing strong skills in event planning, project management, talent booking and production, team leadership, and marketing. Interests in collaborative roles that leverage my strengths in project management and event execution.
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