Lauren McNeil
Senior Account Director @Bounteous
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WORK HISTORY
Senior Account Director @Bounteous
EDUCATION
Holy Family University
Bachelor of Arts, Communications
SKILLS
ABOUT LAUREN MCNEIL
I’m a results-driven digital marketing professional with 9+ years of experience leading B2C acquisition and lifecycle strategies for Fortune 500 brands across finance, retail, and travel. I specialize in developing customer-first digital experiences by aligning strategy, product, and technology.At the core of my work is the ability to translate complex business goals into high-performing omnichannel campaigns and product strategies that drive measurable results. Whether leading cross-functional teams, optimizing customer journeys, or building client relationships that span years, I bring clarity, curiosity, and a performance mindset to every challenge.Specialties include- Digital Strategy & Execution- B2C Customer Acquisition & Lifecycle Marketing- Journey Mapping & Personalization- Product Collaboration- Marketing Technology Integration- Client Engagement & Executive Communication- Measurement Planning & Dashboarding Passionate about consumer behavior, journey design, and scalable marketing infrastructure and always open to conversations about solving bold marketing challenges.
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