Lauren McLeod
Director of Business Development at 454 Creative || Marketing and Communication Strategist
- Role
- Director of Business Development at 454 Creative
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Lauren McLeod
I’m passionate about building strong relationships that drive growth, clarity, and long-term success for both clients and teams. Over the past few years at 454 Creative, I’ve grown from supporting internal marketing initiatives to leading business development as Director of Business Development. In this role, I oversee our sales pipeline, develop growth strategies, and align our team around agency-wide initiatives that bring our CEO’s vision to life.My background in public relations, marketing strategy, and team development has given me a unique blend of people-first leadership and business acumen. I thrive on helping clients feel understood and supported, while also empowering internal teams to collaborate, innovate, and deliver high-quality results.What I bring to every role- Strategic business development and sales leadership- Team alignment and initiative execution- Empathy-driven relationship building- Clear, multi-channel communication strategiesAt the heart of my work is a simple goal: to create meaningful connections that spark growth—for individuals, teams, and organizations.
Experience
Director of Business Development
Jan 2025 — Present · Irvine, CA, US
Develop and implement strategic business development plans to drive growth for the agency- Oversee the sales pipeline from front to end, ensuring seamless lead tracking, nurturing, and conversion through tools such as HubSpot Sales Hub- Create and present proposals and sales decks, collaborating with team members to ensure high-quality presentations and pitches for prospective clients- Lead Agency-wide strategy meetings and team events to provide opportunities for overall alignment and collaboration.
Education
Biola University
Bachelor's degree, Public Relations in Non-Profit and Ministry
Saddleback College
Graphic Design
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