Lauren McClain

Project Management Lead @GTB

Dearborn, MI, US

Provide the structure and support the overall vision for complex projects while managing large cross-functional teams (account, strategy, user experience, creative, analytics, social, mobile and technology)• Develop, maintain, and review all project documentation including status reports, invoices, change orders, project schedules, budgets• Responsible for overseeing and directing multiple projects simultaneously and ensuring that these projects meet or exceed internal team and client expectations and are delivered on-time and on-budget• Manage all aspects of online and digital marketing programs, including website development, SEO, multimedia, CRM, and social media campaigns• Define, analyze and interpret key marketing metrics; Track and maximize the effectiveness and ROI of all marketing campaigns• Guide, mentor & promote a positive, highly collaborative team environment and ensure that the delivery team is providing the highest quality of consulting services and innovative solution creation to our clients

Michigan State University

Bachelor of Advertising, Advertising