Lauren McClain
Project Management Lead at Team Detroit
- Role
- Project Management Lead at GTB
- Location
- Sterling Heights, MI, US
- LinkedIn followers
- 500 followers
Experience
Project Management Lead
Oct 2013 — Present · Dearborn, MI, US
Provide the structure and support the overall vision for complex projects while managing large cross-functional teams (account, strategy, user experience, creative, analytics, social, mobile and technology)• Develop, maintain, and review all project documentation including status reports, invoices, change orders, project schedules, budgets• Responsible for overseeing and directing multiple projects simultaneously and ensuring that these projects meet or exceed internal team and client expectations and are delivered on-time and on-budget• Manage all aspects of online and digital marketing programs, including website development, SEO, multimedia, CRM, and social media campaigns• Define, analyze and interpret key marketing metrics; Track and maximize the effectiveness and ROI of all marketing campaigns• Guide, mentor & promote a positive, highly collaborative team environment and ensure that the delivery team is providing the highest quality of consulting services and innovative solution creation to our clients
Education
Michigan State University
Bachelor of Advertising, Advertising
1999 — 2002
Skills
- Interactive Advertising
- Digital Strategy
- Advertising
- Project Management
- Interactive Marketing
- Integrated Marketing
- Mobile Marketing
- Creative Direction
- Digital Marketing
- Social Media Marketing
- Digital Media
- Online Advertising
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