Lauren Margrave
Director, Executive Marketing, Americas @ServiceNow
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WORK HISTORY
Director, Executive Marketing, Americas @ServiceNow
Charlotte, NC, US
EDUCATION
The Ohio State University
BS, Human Ecology & Business
SKILLS
ABOUT LAUREN MARGRAVE
With 13+ years of experience as a marketing leader, I have been focused on establishing a high performing team to drive customer interaction, including developing a pipeline to secure robust sales & impactful growth. It is my passion to utilize my background in the tech industry to consistently maintain existing partnerships while gaining new business relationships along the way. With an innovative approach to marketing excellence, I am consistently exceeding organizational goals, showcasing an advanced business acumen, & delivering optimal business results.Key Highlights Include: Responsible for overseeing upwards of 7 strategic marketers and a $2M budget, guiding the pan-Americas team in producing high-touch executive and scaled programs, providing meaningful customer interactions and sales pipeline Analyzed the 60-70-member team, focusing on headcount and roles, recognizing areas in need of a shift in execution or design model, creating a solution for those gaps, and securing executive approval for implementation into the organization Functioned as a 5-time lead of Executive Programs, implementing strategies to maximize employee performance, fostering high ethical standards in meeting the organizational vision, mission, and goals Performed as the first dedicated marketing individual aligned to the healthcare vertical, focusing on programs for the US segment, driving sourced net-new pipeline, message, and strategic programs for targeted accounts and segmentContact me through this profile if you wish to connect.
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