Lauren Madlena
Account Executive at Harbour
- Role
- Account Executive - Enterprise at Harbour
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lauren Madlena
5+ years of proven success driving revenue growth and brand visibility through…
Experience
Account Executive - Enterprise
Nov 2023 — Present
Closed 43% of all net-new logo customers in first 12 months by owning the full sales cycle across enterprise accounts• Drove go-to-market strategy by leading company-wide marketing initiatives alongside sales responsibilities to fuel pipeline growth and brand awareness• Built and executed multi-channel campaigns (LinkedIn ads, email, nurturing flows, and hosted webinars), boosting weekly meetings by 150% and accelerating pipeline generation• Developed Harbour’s content engine and calendars, aligning marketing and sales to deliver consistent lead flow and scalable outreach• Produced high-impact marketing assets, including website content, industry-specific one-pagers, social media visuals, case studies, and video campaigns in collaboration with design teams
Education
Seattle Pacific University
Bachelor's degree, Business Administration, Marketing
2016 — 2020
Seattle Pacific University
Communication and Media Studies
2016 — 2020
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