Lauren MacEri

Experience

1. Business Development Systems Manager

   Continental

   Dec 2023 — Present

   Lead the CRM system implementation, customization, and integration processes- Oversee the administration of the CRM platform, including user access, security, and data integrity- Stay up-to-date with latest CRM trends, features, and upgrades to optimize system functionality- Develop and implement data governance policies to ensure data accuracy, consistency, and compliances with data privacy regulations- Perform regular data cleansing, deduplication, and maintenance activities to maintain a high-quality customer database- Support data migration and integration efforts from various sources to the CRM system- Collaborate with multiple departments to understand their CRM needs and challenges- Analyze existing business processes and identify opportunities for improvement through CRM automation and streamlining- Design and implement custom workflows, automations, and reports to enhance operational efficiency- Provide training and ongoing support to CRM users to ensure maximum utilization and proficiency - Create and maintain user documentation, tutorials, and FAQs to assist employees in using the CRM system effectively- Develop and maintain a range of reports and dashboards to provide insights into customer behaviors, sales performance, and marketing effectiveness- Work closely with stakeholders to understand reporting requirements and deliver actionable insights to drive business growth- Act as the main point of contact for CRM system vendors, managing relationships and negotiating contracts as needed- Collaborate with vendors to address technical issues, system enhancements, and updates- Work closely with sales, marketing, finance, and legal teams to ensure seamless collaboration and alignment in business development efforts and to execute joint initiatives- Support planning and execution of projects, including coordinating timelines, resources, and deliverables identifying potential roadblocks, taking proactive measures to address them

Education

• Michigan Institute of Real Estate

  Michigan Real Estate License, Real Estate

  2020

• Saginaw Valley State University

  BA, Communications, English

  2007 — 2010