Lauren M. Johnson

About Lauren M. Johnson

With over a year and a half of experience in marketing and event management for a leading cybersecurity company, I’ve successfully driven brand awareness, led conferences, and managed strategic marketing initiatives. I have a strong track record of coordinating impactful events while collaborating with C-level executives and sponsors. My skills include event planning, digital marketing, and content creation, all aimed at enhancing brand visibility and fostering industry partnerships. I’m now looking to bring my expertise to a new opportunity where I can continue to create value and drive results.

Experience

1. Event Coordinator

   Superna

   Jan 2025 — Present

   Plans, organizes, and executes Superna’s participation in trade shows, conferences, webinars, and other industry events. Ensures all events align with Superna’s brand and business goals.• Works closely with internal sales, marketing, and partner teams to define objectives, messaging, and strategies for each event.• Manages all logistical aspects of events, including booking venues, shipping materials, setting up booths, and coordinating with vendors and event organizers.• Generates high-quality leads from events and ensures a streamlined process for timely lead follow-up with the sales team.• Tracks event performance, including leads, opportunities, and bookings generated. Measures costs and calculates ROI for each event.• Builds and maintains strong relationships with external vendors, sales teams, and partner organizations to ensure seamless execution.• Oversees event budgets to maximize efficiency and ensure cost-effectiveness.

Education

• University of Cincinnati Carl H. Lindner College of Business

  Bachelor's degree