Lauren Lopez-Ibanez
Director of Customer Lifecycle & Personalization @Logos
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WORK HISTORY
Director of Customer Lifecycle & Personalization @Logos
As Director of Personalization & Lifecycle, I lead the team responsible for delivering personalized, high-impact customer experiences across the full journey. I oversee email, in-app messaging, paid media, partner advertising, promotions, lifecycle marketing, and international growth.My team develops data-driven strategies that ensure we reach the right customer with the right message at the right moment - deepening engagement, increasing retention, and driving sustainable revenue growth. I partner closely with cross-functional teams to craft and execute omnichannel journeys that support Logos’ mission to equip the Church through technology.
EDUCATION
North Carolina State University
Communication, Public Relations
SKILLS
ABOUT LAUREN LOPEZ-IBANEZ
I\'ve spent my career obsessing over one question: how do you make customers feel like a brand actually knows them?That question has driven everything - from managing partner relationships and loyalty programs at Lenovo, to building personalization infrastructure at Shutterfly, to cutting churn through lifecycle strategy at Spoonflower. Along the way I\'ve learned that the most powerful marketing doesn\'t feel like marketing at all. It feels like the right message, at the right moment, from a brand that\'s been paying attention.Today, as Director of Lifecycle & Personalization at Logos, I lead a multichannel team architecting AI-driven journeys across email, paid media, and onsite experiences for both NA and international markets, with a relentless focus on engagement, retention, and long-term customer value.I\'m at my best when I\'m connecting data strategy to human behavior. Building the experimentation frameworks, the cross-functional partnerships, and the team culture that makes personalization a company-wide capability - not just a marketing function.If it touches the customer journey, I want to make it better.
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