Lauren Lebel

Experience

1. Chief Marketing Officer

   Frankie4

   Dec 2021 — Present · Seattle, WA, US

   As a key member of the executive team, I am responsible for defining, owning, and implementing an omni-channel marketing strategy with a focus on balancing growth & investment—all while leading the creative team to deliver our brand vision. Key accountabilities: Identifying, evaluating & implementing global marketing strategies to promote growth and profitability.(Lots of) strategic planning to define the teams’ agenda, focus & roadmaps to align with our business goals for short & long-term success. Leading creative execution Building and leading cross-functional teams with both sides of my brain to mentor and develop highly-invested employees that have become high-performing marketers—across three countries.(They’re really amazing). The details: Ecommerce Oversee global digital marketing strategy for the US, Australia and New Zealand. Manage multiple budgets and forecasts to drive significant growth (PPC, Affiliate, SEO, Email, SMS) Create ecommerce roadmap to lead teams through an actionable strategy using site metrics, customer data, third party research with a KPI driven focus to increase traffic, conversion and CLTV. Shopify migration. Manage the annual advertising and promotional budget Delivering exponential YOY growth Creative & Marketing Oversee remote creative teams to deliver our brand vision while fostering a supportive & thriving creative culture Lead successful collaboration with internal & external creative teams through rebranding process Strategic marketing planning and execution that effectively markets FRANKIE4 Lead external PR teams Lead market research activities Retail Co-lead the design & build out of pop-up and new flagship retail store in the United States Lead local PR team to drive foot traffic through building buzz & brand awareness Product Lead the product team to evolve our product design & develop the collection to drive repeat purchases & take market share from competitors Lead team through B Corp process

Education

• University of Colorado Boulder

  Bachelors, English Literature

  1996 — 1998

• University of Colorado Boulder

  Bachelor of Arts - BA, Literature

• Yamnuska Inc.

  Mountain Skills and Outdoor Leadership Semester Course

  1995

• Art Institute of Chicago

  Fine and Studio Arts

  1992 — 1992