Lauren Lazarus
Ad Measurement + Consumer Insights Leader | Leveraging Analytics to Drive Revenue
- Role
- SVP, Insights & Analytics at GSTV
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
SVP, Insights & Analytics
Oct 2025 — Present · New York, NY, US
Lead a multi-level, multi-disciplinary team delivering ad measurement and consultation throughout the sales cycle with Fortune 100 clients across categories including CPG, Retail, QSR, Auto, Telco, Entertainment, and Insurance- Partner with dozens of data vendors to solidify GSTV\'s position within the audience and media measurement ecosystems- Drive expansion of consumer + industry insights practice using first-party audience data and third-party research to shape go-to-market sales strategy- Steward development of AI-first solutions to accelerate efficiency in everyday analytical tasks, reducing costs and enabling more strategic focus across the team.
Education
NYU Stern School of Business
Master of Business Administration - MBA
The University of Georgia
Bachelor of Arts, English; Telecommunications (Media Arts)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.