Lauren Lawson
Account Director @Rivers Agency
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WORK HISTORY
Account Director @Rivers Agency
Chapel Hill, NC
As the lead of Rivers accounts team, I provide strategic direction and mentorship to account managers, fostering a collaborative and results-driven environment. I spearhead efforts in identifying and onboarding new clients, and drive successful new business relationships. I serve as the primary point of contact for key clients, ensuring their expectations are not only met but exceeded. Proactively address any concerns or issues that may arise, fostering trust and long-term partnerships.
EDUCATION
North Carolina State University
M.S, Communications; PR/Marketing Communications
Appalachian State University
B.S, Communication; Journalism
ABOUT LAUREN LAWSON
Marketing professional with an M.S. in Marketing and Public Relations, and more than 12 years of experience in marketing, project management and client services. Previous positions include Marketing Manager at an AM / FM simulcast radio station, Account Executive at a 100+ employee agency specializing in large-scale corporate marketing campaigns for companies in regulated industries, and Account Manager at a start-up digital marketing agency focused on performance-based paid media and SEO services. I am passionate about creativity, learning, exploring, building, and collaborating with like-minded, spirited and bright personalities!
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