Lauren Klas
Associate Customer Marketing Manager @ Inspire Brands
- Role
- Associate Customer Marketing Manager - Arby\'s at Inspire
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Lauren Klas
With 4+ years of experience in CRM, lifecycle marketing, and project management, I specialize in building and optimizing omnichannel customer experiences that drive engagement, loyalty, and measurable business impact. I’ve supported national brands including LG, Ferrellgas, Nordstrom, Dunkin’, Buffalo Wild Wings, and now Arby’s - bringing campaigns from strategy through execution in fast-paced, cross-functional environments.Certified in Salesforce Marketing Cloud and Project Management (CAPM), I specialize in- Lifecycle and customer marketing across email, SMS, push, and app- Guest journey optimization through segmentation, personalization, and automation- Digital experience enhancements that align brand, merchandising, and marketing goals- Cross-functional collaboration with creative, analytics, tech, and operations teams
Experience
Associate Customer Marketing Manager - Arby\'s
Jan 2026 — Present · Atlanta, GA, US
Education
University of Georgia - Terry College of Business
Bachelors of Business Administration, Marketing and International Business
2016 — 2020
IAU Institute for American Universities
French
2019
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