Lauren Kimball

EVP, Managing Director @CTP

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2022 — Present

EVP, Managing Director @CTP

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Boston, MA, US

Member of Senior Leadership Team guiding the direction and success of the Agency, accountable for delivering on the agency\'s mission of making extraordinary things happen for clients, their customers and CTP\'s people across brands and assignments- Partner with key team members to develop brand strategies across B2C and B2B2C models, with a focus on digital- Lead Account Management, Project Management, Media, Analytics, HR and Finance teams at the agency- Responsible for P&L across accounts and agency, keeping an eye on income versus expenses, profitability, utilization and realization- Own and monitor efficiency and effectiveness, consistently looking for ways to improve- Chart paths for our talent that give each employee opportunities to have more than a job, but a career at the company; Partner with teams to find new talent that fit seamlessly into our workplace and culture as we grow.

EDUCATION

1996 — 2000

Elon University

Bachelor of Arts (B.A.), Corporate Communications and Business Administration

SKILLS

Business-to-Business (B2b)Creative DevelopmentBrand DevelopmentDigital MediaPromotionsTelevisionDirect MailRetailRadioDirect MarketingCreative DirectionCustomer Relationship Management (Crm)Email MarketingMedia PlanningIntegrated MarketingMarketing CommunicationsSocial MediaMarket ResearchManagementMobile MarketingSalesOnline AdvertisingCreative StrategyLeadershipAdvertisingMarketingOnline MarketingStrategyInteractive MarketingAccount ManagementSocial Media MarketingNew Business DevelopmentDigital StrategyBrand ManagementMarketing StrategyDigital MarketingStrategic Planning

ABOUT LAUREN KIMBALL

With over 25 years of experience in marketing and advertising, I am passionate about making extraordinary things happen for clients, their customers, and the agency\'s people. As the EVP Managing Director of Operations, I lead the account management, project management, and HR teams, and oversee the agency\'s process and workflow management. I am also a member of the executive leadership team, guiding the direction and success of the agency. I thrive on creating and nurturing a culture of collaboration, innovation, and excellence, and empowering our talent to grow and excel in their careers. In my previous role as the SVP Director of Brand Management and Operations, I was responsible for the P&L across accounts, and managed the delivery and quality of our work for clients across various industries and sectors. I leveraged my skills in marketing, advertising, and management to develop and execute effective strategies, campaigns, and solutions that met and exceeded client expectations and objectives. I also partnered with internal and external stakeholders to foster strong relationships and ensure alignment and integration of our efforts. I am proud of the results and impact that we achieved as a team, and the recognition and awards that we received for our work.

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Lauren Kimball — EVP, Managing Director at CTP in Boston, MA, US | Unifers