Lauren Kane

About Lauren Kane

Team Player. Team Builder. Team Leader. A Linear to Streaming translator, helping media companies succeed in the CTV era.Let\'s connect: l••••••••@gmail.com Passionate and proven leader who helps media, entertainment, and publishing companies navigate, transform, and optimize critical operations across multiple platforms and markets to drive advertising revenue growth. Change agent who thrives on leading and empowering teams to deliver results and exceed expectations. Extensive expertise in Linear, Streaming, CTV, Digital, Audio, Cross-Platform, Live Event, Multicultural and Sports advertising sales operations and strategy. There are no problems, only opportunities. Manages multiple assignments, seamlessly adjusts to changes in priorities, and quickly adapts to ever-changing business climate. Collaborates with stakeholders at all levels to create mutually beneficial solutions for clients and companies. Holds an IAB Digital Media Sales Certification, a certificate in Digital Marketing from Yale School of Management Executive Education, and a Programmatic Certification from The Trade Desk Edge Academy: Executive Program, demonstrating commitment to staying ahead of the curve in the rapidly evolving media landscape.Areas of ExpertiseAdvertising Sales Operations | Pricing, Planning & Strategy | Yield & Inventory Management | Change Agent | Cross-Functional | Account Management | Thought Leadership | Multiplatform | Cross-Platform | Data | Demand | Supply | Advanced & Data Driven Advertising | Programmatic Advertising | Leadership | Management | Team Training | Coaching | Business Insights | Ad Sales Systems | Advertising | Digital Marketing | Integrated Marketing | Multicultural Streaming | Linear | CTV | Social Media | Audio | Podcasts | Broadcast | Network | Cable | Local | Sports | Live Events

Experience

1. Senior Manager, Live Programming Market Activation Ads

   Netflix

   Jan 2025 — Present · New York, NY, US

   Lead cross-functional teams to scale Live Ads business operations at Netflix, driving sustained commercial performance.Define end-to-end business operations and develop scalable solutions for Live advertising initiatives.Collaborate with teams to enable rapid scaling of Live Ads business, optimizing processes and tools for success.

Education

• Yale School of Management Executive Education

  Certificate: Digital Marketing: A Strategic Perspective

  2021

• Boston University

  Bachelor of Science - BS, Advertising

Skills

• Sales
• Sales Operations
• Pricing Strategy
• Social Media Marketing
• Broadcasting
• Media Planning
• Digital Marketing
• Broadcast
• Marketing
• Social Media
• Doubleclick
• Integrated Marketing
• Television
• Digital Media
• Advertising Sales
• Ad Sales Systems
• Market Planning
• Advertising
• Digital Strategy
• Online Advertising
• Pricing Analysis
• Inventory Management