Lauren K.
Trade Development Manager - Western Canada @Breakthru Beverage Group
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WORK HISTORY
Trade Development Manager - Western Canada @Breakthru Beverage Group
CA
Responsible for leading regional trade marketing initiatives at Breakthru Beverage Canada Pinnacle Division, representing Brown-Forman’s industry leading brands including Jack Daniels, Woodford Reserve, Old Forester, Herradura and El Jimador Tequila as well as emerging brands Gin Mare, Fords Gin and Diplomatico Rum. This role involves developing and managing trade marketing plans that align with brand strategies and customer objectives to optimize market presence. Key responsibilities include establishing execution priorities, managing regional budgets, and fostering relationships with suppliers and key accounts. Additionally, the role entails leading the implementation of channel-specific business plans, monitoring market investments, and supporting digital strategy initiatives. Through strategic planning, detailed analysis, and collaboration, the position aims to drive business growth and achieve regional objectives.
EDUCATION
Lighthouse Labs
Certificate, iOS development (Swift & Objective-C)
Emily Carr University of Art and Design
Bachelor's degree
ABOUT LAUREN K.
Experienced Brand Activation Manager with over 9 years in the industry, specializing in fostering engaging brand experiences and developing strong stakeholder relationships for enhanced growth and profitability. Adept in training and engaging decision-makers, boosting brand awareness, and enhancing loyalty. Expert in budget management, stakeholder relations, market analysis, and leveraging analytics for opportunity identification. Passionate about the outdoor lifestyle, including skiing, hiking, trail running, free diving and beach walks with my dog
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