Lauren Johnson
Marketing and Product-led Growth
- Role
- Director of Growth at Petal
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Lauren Johnson
I\'m a growth and marketing leader with a strong track record scaling early-stage startups—including leading one from launch to acquisition for $132M in under two years. I was the first full-time marketing hire at Sequence and built the function from scratch: launching paid and organic channels, growing member volume 40x in 8 months, and driving viral campaigns in an emerging GLP-1 space. Post-acquisition, I transitioned into product and B2B roles, working on clinical and compliance features for a product stack worth $90M+ in annual revenue and being sole manager of our B2B vertical, worth $30M+, where I built out core partnership and funnel features that helped secure $10M+ in new contracts. I bring a hybrid mindset of marketing, product, and strategy—with hands-on experience in rapid experimentation, brand building, cross-functional execution, and go-to-market launches. I thrive in zero-to-one environments where strategic thinking meets scrappy execution.
Experience
Director of Growth
Jan 2026 — Present
Education
University of Virginia
Bachelor's Degree, Archaeology, English
2014 — 2018
University of Chicago
MAPH, Poetics, Digital Humanities
2018 — 2019
Skills
- Databases
- Graphic Design
- Public Speaking
- Html
- R
- Management
- Microsoft Office
- Gis
- Xml
- Latin
- Copy Editing
- Research
- Java
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