Lauren Jackson
B2B Enterprise Marketing Leader With Two Acquisitions Under My Belt | SaaS Marketing Lover ♥️
- Role
- Head of Demand Generation at TeamViewer
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lauren Jackson
I run teams that build B2B campaigns that are all the things you want them to be - full funnel, fully integrated, multi-channel, enterprise-grade, you name it. I work closely with sales leaders, run a team of marketing development representatives, and own all enterprise demand generation for the Americas region. Having been a member of two startup (re: teeny tiny) marketing teams who helped push our software companies towards successful acquisitions, I’ve worked on the smallest task and the most high-level strategy and understand what comes with every step along the way. I was named 1E/TeamViewer’s marketer of the year 2024, but more importantly, I would challenge you to find someone who hasn’t enjoyed working with me. I believe in being good to one another, creating a team culture that is fun but productive, and not letting professional pressure cause stress and anxiety. We all work best when we’re happy - why not be a part of making that a reality? 🫶
Experience
Head of Demand Generation
Jan 2025 — Present · Göppingen, DE, US
Runs team of campaign managers, demand generation managers, marketing operations managers, marketing development representatives, and collaborates closely with sales leadership and field marketing to create and execute B2B enterprise campaigns with a multi-channel, full-funnel approach in a large, matrixed organization, overseeing paid media, budgeting, AOP, and operations for the Americas marketing team.
Education
The University of Texas at Austin
Bachelor of Arts (B.A.), American Studies
2010 — 2014
The University of Texas at Austin
Bachelor of Arts (B.A.), Government
2010 — 2014
Skills
- Marketing
- Online Marketing
- Marketing Strategy
- Email Marketing
- Customer Service
- SEO
- Social Media
- Google Analytics
- Salesforce.com Administration
- Membership Management
- Social Media Marketing
- Online Advertising
- Search Engine Ranking
- Project Management
- Digital Marketing
- Wordpress
- Magento
- Overseas Production
- Ecommerce
- Overseas Sourcing
- Website Development
- Search Engine Optimization (SEO)
- B2b Marketing
- Blogging
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