Lauren Howells

Marketing Director @Sopra Steria Next

Bristol, GB

As Marketing Director of Sopra Steria Next, I lead the strategy and execution of marketing initiatives that drive business growth, strengthen brand presence, and deliver measurable impact across our UK consulting brand. I am responsible for aligning marketing with business priorities, enabling sales through effective go-to-market strategies, and positioning our brand as a trusted digital transformation partner across both the public and private sectors.I draw upon the skills of a large team of marketing specialists, drawing on deep expertise in digital, content, events, and account-based marketing to deliver integrated campaigns that resonate with our clients and partners.Key responsibilities include- Owning and delivering a multi-channel marketing strategy aligned to business and growth goals- Leading demand generation and brand-building initiatives across priority sectors- Driving Account-Based Marketing (ABM) programmes to support strategic sales- Managing a budget to ensure ROI and commercial impact- Aligning with sales, consulting, and partner teams to maximise go-to-market effectiveness- Championing data-led decision making, performance tracking, and campaign optimisationKey Achievements- Successfully launched Sopra Steria’s UK Consulting brand, establishing strong market positioning and identity- Built a scalable marketing engine from the ground up, covering ABM, brand, digital, and lead generation- Delivered high-impact campaigns that contributed to significant pipeline growth and client engagement- Elevated the role of marketing as a strategic growth enabler within the business- Introduced new performance frameworks and KPIs to drive transparency and effectiveness- Created and strengthened strategic partnerships

City of Bristol College

CIM Professional Certificate, Marketing

University of the West of England

2.1, Film and Media Studies