Lauren Higbee

About Lauren Higbee

Lauren is a customer advocate and business development expert with over a decade of experience in developing marketing campaigns for B2B technology organizations in the US and UK. Her specialty is content marketing strategy and webinars. When not supporting knowledge workers, Lauren enjoys traveling the world with a book in one hand and a camera in the other.Focus Areas- Customer Engagement: Developing multiple loyalty campaigns to increase retention rates- Project Management: Executing marketing campaigns from idea to completion- Relationship Management: Nurturing vendors and channel partners to deliver projects- Collaboration: Developing cross-functional internal teams for successful projects- Writing: Email campaigns, web copy, blog posts, marketing collateral, proposals, training materials and press releases

Experience

1. Enablement Communications Manager (Senior Specialist)

   iManage

   Oct 2022 — Present · Los Angeles, CA, US

   iManage is the company dedicated to Making Knowledge Work. Its intelligent, cloud-enabled, secure knowledge work platform enables organizations to uncover and activate the knowledge that exists inside their business content and communications.Responsible for developing communications strategies to amplify technical \"how to\" content initiatives and drive community engagement to help customers and partners maximize their iManage investment.Major Projects: Support Communications Strategy: Creating multiple awareness campaigns for customers and partners (Example: Advisory publications, time-sensitive support news, and new support resources) Incident Communications Strategy: Developing internal communications protocol across multiple channels to raise awareness and resource guidance so field-facing teams can better support customers and partners Email Newsletter: Built an opt-in email newsletter program from zero to 1800 subscribers for a biweekly webinar program, write and distribute a monthly newsletter for subscribers Help Center User Persona Prompts: Collaborating with UX team to create a customized user experience for Help Center subscribers. Community Management: Developing support-led community strategy in our Help Center and as an ILTA liaison Internal branding campaign: Building an intranet site to raise awareness of the content experience team and services

Education

• University of East Anglia

  MA, Creative Writing

  2007 — 2009

• Macalester College

  BA, English (Creative Writing) and Sociology

  2003 — 2007

Skills

• Press Releases
• Web Content
• Data Center
• Business Development
• Blogging
• Lead Generation
• Client Relations Skills
• Salesforce.com
• Copywriting
• Editing
• Creative Strategy
• Business Process Improvement
• Microsoft Office
• Lotus Notes
• Email Marketing
• Editorial
• Event Management
• Database Management
• Creative Writing
• Spanish
• Crm
• Project Management
• Integrated Marketing Communications Planning
• Research
• Marketing Communications
• Facebook
• Management
• Customer Service
• Event Planning
• Account Management
• Indesign
• Customer Relationship Management (Crm)
• Social Media Marketing
• Marketing
• Copy Editing
• Marketing Strategy
• Training
• Social Media
• Social Networking
• Proposal Writing