Lauren Herrington
Vice President, Client Partner at Skyword
- Role
- Vice President, Client Partner at Skyword
- Location
- Albany, NY, US
- LinkedIn followers
- 500 followers
About Lauren Herrington
Versatile Senior Marketing Executive with 15+ years of progressive leadership experience at full-service advertising agencies including vice presidential leadership, senior-level account management, brand awareness and development, strategic communications, and client retention. I lead cross-functional teams by overseeing all aspects account management and brand planning. My leadership brings critical alignment to teams tasked with building creative roadmaps and crafting compelling brand strategies for integrated marketing and communications plans that support our clients\' marketing campaigns. Together, we catalyze change, revitalize brand reputation, and enhance brand identity, resulting in transformative brand awareness that attracts, converts, and retains their target customers.Top Leadership skills include, but are not limited to:• Brand Strategy• Client Service• Creative Strategy• Public Speaking• Market Research• Cross-Functional Team Management• Experiential Marketing• Paid & Organic Media Strategy• Integrated Marketing Planning• Data Analysis• Financial Reporting
Experience
Vice President, Client Partner
Nov 2023 — Present
Education
State University of New York at Oswego
Bachelor of Arts, Broadcasting - Mass Communications
2001 — 2005
University at Albany
Master of Arts, Political Communications
2006 — 2008
Skills
- Marketing Communications
- Strategic Communications
- Advertising
- Digital Marketing
- Social Media Marketing
- Integrated Marketing
- Public Relations
- Digital Media
- Public Speaking
- Email Marketing
- Account Management
- Marketing
- Creative Strategy
- Marketing Strategy
- Social Media
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