Lauren Gummelt

VP of Marketing @Highmark Residential

Dallas, TX, US

I’m a people-first marketing leader and teammate with over 20 years of experience supporting high-performing teams and executing scalable strategies in complex, portfolio-driven organizations. I’m passionate about developing talent, fostering strong team cultures, and working alongside others to drive meaningful results. My experience extends beyond marketing strategy into close partnership with operations, helping improve performance, streamline processes, and support broader business initiatives.My expertise includes long-term marketing strategy and integrating proven and emerging technologies to enhance leasing performance, lead quality, and conversion outcomes. I bring a balanced approach that combines data-informed decision-making with practical, field-level execution, always focused on what works best for on-site teams. I’ve worked across a range of industry CRM and property management platforms, connecting marketing efforts with leasing activity and the overall customer experience.I value strong partnerships and take a collaborative approach with vendors and internal stakeholders, focusing on shared goals, accountability, and long-term success. I contribute to budget planning, marketing rollouts, and initiatives that require cross-functional alignment and adoption. I’m known for following through, communicating openly, and helping teams navigate change in ways that are practical and achievable.As a project manager and communicator, I leverage platforms such as Microsoft Teams, SharePoint, and Monday.com to support clarity, transparency, and execution across teams. I take pride in being someone others can rely on—focused on building teams, systems, and marketing functions that scale effectively, reduce complexity, and support long-term organizational success. I enjoy bringing people, platforms, and perspectives together—honoring what’s worked while embracing what’s next—to help teams succeed and grow together.