Lauren Grossmann
Lead Commercialization | Wireless Competitive Intelligence @ AT&T
- Role
- Lead Commercialization Wireless Competitive Intelligence at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Lauren Grossmann
AT & T depends on strategic competitive intelligence to navigate the dynamic wireless market. As Lead Commercialization for over four years, I have provided detailed competitor analysis and actionable insights to guide decision-making at senior leadership levels. My role centers on delivering regular updates on competitive products and pricing strategies to enable response plans aligned with market trends and business objectives. With expertise in competitive analysis, project management, and market research, I aim to support organizational growth and optimize strategic positioning. Collaboration across departments has been pivotal in driving informed decisions that enhance AT & T’s competitive edge in the wireless industry. My work reflects a commitment to fostering strategic innovation and delivering data-driven results.
Experience
Lead Commercialization Wireless Competitive Intelligence
Apr 2022 — Present · Dallas-Fort Worth, TX, US
Conducted in-depth analysis of competitors\' products and pricing strategies to enhance AT & T\'s competitive positioning. • Delivered comprehensive updates to senior leadership, focusing on key competitive products and promotions. • Collaborated with cross-functional teams to develop strategic response plans based on competitive insights.
Education
University of Michigan
Bachelor’s Degree, Political Science, Applied Statistics
2011 — 2015
The Hong Kong Polytechnic University
Master of Science - MS, Marketing/Marketing Management, General
2017 — 2019
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