Lauren Greif
Senior Business Development Manager @Catapult
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WORK HISTORY
Senior Business Development Manager @Catapult
Catapult empowers elite coaches globally with scientifically validated metrics for the advancement of athlete performance. The company engineers wearable technology that provides objective information about athlete risk, readiness, and return to play. Catapult is also the parent company of XOS Digital and SBG, two leading video technology providers in both collegiate and professional sports organizations in the US and Europe. Catapult works with over 3800 elite teams and institutes around the world- Oversee enterprise sales for NWSL, WNBA, USL, and NCAA D1 (FBS) Colleges and Universities on both the wearable and video product verticals- Responsible for both retention and new business with an annual quota that ranges from $1-$2mil
EDUCATION
University of California, Berkeley
BA, Psychology
San José State University
Master of Kinesiology, Sports Psychology
SKILLS
ABOUT LAUREN GREIF
Strategic business development leader with 13+ years of experience in the sports technology industry. Proven ability to expand territories, close large-scale-dollar deals (university-wide and league-wide), and cultivate C-level relationships across elite professional and collegiate sports organizations. Recognized for driving product innovation, optimizing customer success strategies, and building high-performing teams. Passionate about delivering scalable, data-driven solutions that enhance performance, retention, and growth.
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