Lauren Gogal
Proposal Writer and Designer at BNY Mellon with expertise in Integrated Marketing Communications
- Role
- Proposal Writer and Designer, Treasury Services at BNY
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Lauren Gogal
At BNY Mellon, my role as a Proposal Writer and Designer is distinguished by a commitment…
Experience
Proposal Writer and Designer, Treasury Services
Sep 2021 — Present · Pittsburgh, PA, US
Create persuasive proposals, presentations and other marketing communications to earn new business and retain current business for Treasury Services. • Deliver compelling client-facing materials while remaining faithful to corporate style guides.• Work cross-functionally with subject matter experts, relationship managers and numerous department professionals to tailor responses and positively position BNY Mellon in the eyes of the customer.• Extensive project management under strict deadline. Considerable technical and persuasive writing.• Pioneering Artificial Intelligence (AI) expert for team and testing, development and implementation of internal corporate AI system for entire LOB.• Advanced design and execution of a wide range of multimedia material including client-specific marketing collateral, electronic deliverables, sales support and presentations, always keeping the corporate values and branding at the forefront. • Determine need for escalation and need for legal/business reviews.
Education
Duquesne University
Master's degree, Corporate Communication
2017
Duquesne University
Master of Arts - MA, Business/Corporate Communications
2017
Duquesne University
Bachelor's, Communication and Media Studies
Skills
- Photo Editing
- Strategic Communications
- Social Media Marketing
- Powerpoint
- Google Analytics
- Photoshop
- Writing
- Copywriting
- Editing
- Advertising
- Copy Editing
- Integrated Marketing
- Production
- Promotions
- Brochures
- Video Editing
- Analytics
- Public Relations
- Internal Communications
- Web Content
- Proofreading
- Photography
- Brand Development
- Newsletters
- Creative Services
- Publications
- Graphic Design
- Indesign
- Non-Profits
- Social Networking
- Marketing Communications
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