Lauren Gehrke

About Lauren Gehrke

I am passionate about helping others and am known for making things happen. That may be through volunteering or working in education.I get things done in a timely and efficient manner and enjoy working with others and collaborating on multiple projects at once. Taking on new and different things makes my job exciting and allows me to continue to learn and grow my skill set.I\'m currently a Senior Marketing Manager at Cengage, marketing our commercial models to faculty and account-based strategy with our salesforce. I helped launch Cengage Unlimited in 2018, the first-of-its-kind students savings model for higher ed course materials for students, which sold over plans in its first 4 months and over plans in its first 7 months, saving students over $60 million.In Spring of 2024, Cengage Unlimited has already saved college students over $780 million with more than 5.8 million students purchasing since its launch in August 2018. I also helped launch a new tier of Cengage Unlimited, called Cengage Unlimited eTextbooks as an option to students who aren\'t using online learning platforms.

Experience

1. Senior Marketing Manager, Growth Marketing and Cengage Unlimited

   Cengage

   Mar 2022 — Present · Cincinnati, OH, US

   Own the marketing to our faculty audience of Cengage Unlimited, Cengage\'s student subscription that drives over $180M in annual revenue. Also, market Cengage Unlimited eTextbooks which has increased subscriptions sold by over 30% YOY and Inclusive Access which continues to see double-digit growth YOY-Own the internal marketing of Cengage\'s account-based strategy collaborating with sales, ops, strategy and more-Work cross-functionally with our sales, product, and research teams to help define the GTM strategy for our Commercial Models and build full-funnel campaigns that drive demand and usage-Created net new webpage to succinctly explain Cengage\'s commercial models and increase understanding.

Education

• American Public University

  Master of Business Administration (M.B.A.), Marketing

  2016 — 2019

• Wittenberg University

  Bachelor's degree, Business Management, Marketing. Economics minor

  2009 — 2013