Lauren Gehring
Visual Storyteller and Brand Strategist
- Role
- Senior Graphic Designer, B2b Marketing at Ibotta
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Lauren Gehring
I am Brand Strategist and Senior Graphic Designer with 8+ years of experience working in…
Experience
Senior Graphic Designer, B2b Marketing
Mar 2024 — Present
Created campaign visuals that drove immediate success among key performance indicators such as a 400% increase in click-through rates, 27X boost in engagement, 3.5 million total campaign impressions, 2.5X increase in time spent on web pages and 4.7X increase in total page views- Developed trade show exhibitions and accompanying assets (booth designs, car wraps, signage, swag, motion graphics, paid ads, organic social media, emails) for B2B CPG-focused events such as Cannes Lions, GroceryShop, and ExpoWest - Crafted intuitive Figma wireframes, web modules and app demo prototypes that aligned key business initiatives with strategic user journey mapping for diverse audience segments - Collaborated closely with the CEO, CFO, CTO and other senior leadership to develop high-impact sales materials and executive-level presentations which fostered strategic partnerships among numerous Fortune 500 companies - Researched, pitched and developed a successful Linkedin Newsletter initiative to increase thought leadership among CPG and Retail industries, converting 27% of existing followers into newsletter subscribers within the first five months of launch - Researched, pitched and implemented a successful rollout of a new motion graphics software, accelerating design efficiency gains by 9X and substantial budget cost reduction
Education
Iowa State University College of Design
Bachelor's degree
2013 — 2017
Skills
- Digital Illustration
- Graphics
- Visual Communication
- Microsoft Word
- Social Media Marketing
- Microsoft Excel
- Creative Direction
- Vector Illustration
- Social Media
- Microsoft Office
- Graphic Design
- Branding & Identity
- Illustrator
- Marketing
- Adobe Creative Suite
- Posters
- Indesign
- Teamwork
- Photography
- Logo Design
- Illustration
- Advertising
- Communication
- Photoshop
- Packaging
- Leadership
- Typography
- Event Planning
- Time Management
- Layout
- Brochures
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