Lauren Fredin
Director of Product at Optum I Healthcare Payer Products I Strategy, Commercialization & Growth
- Role
- Director, Payer Products - Women\'s Health at Optum
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Lauren Fredin
I am a product leader at Optum with deep experience in product strategy, commercialization, and growth enablement for healthcare payer products. I specialize in translating complex problems into clear product direction and bringing solutions to market that drive adoption, scale, and measurable business impact.My healthcare experience spans product development, go-to-market execution, marketing, and general management. I’ve led teams and initiatives across the full product lifecycle — from discovery and roadmap definition through commercialization and growth — partnering closely with engineering, clinical, sales, and marketing leaders in highly matrixed organizations.A core strength I bring is storytelling with purpose: distilling complex concepts into clear, compelling narratives for B2B, B2C, and executive audiences. This capability has been critical to aligning senior stakeholders, enabling sales and growth teams, and building strong partnerships.Earlier in my career, I developed a strong foundation in integrated marketing, brand, and communications, which continues to inform my product leadership approach — with a sharp focus on customer value, market readiness, and successful commercialization.What I’m known for:• Product strategy & roadmap development for medical and pharmacy benefit products• Commercialization & growth enablement• People leadership and team development• Healthcare payer domain expertise• Cross-functional leadership and executive communicationI’m motivated by solving hard problems in healthcare and building products that make systems work better for payers, providers, and the people they serve.
Experience
Director, Payer Products - Women\'s Health
Jun 2025 — Present
Education
University of Minnesota, School of Journalism
Bachelor of Arts, Strategic Communication, Public Relations
2008 — 2011
Skills
- Newsletters
- Social Media
- Press Releases
- Marketing
- Customer Service
- Editing
- Photoshop
- Digital Marketing
- Microsoft Office
- Blogging
- Digital Photography
- Strategic Communications
- Community Outreach
- Social Media Marketing
- Public Relations
- Internal Communications
- Media Relations
- Indesign
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