Lauren Farrell

WORK HISTORY

EDUCATION

SKILLS

ABOUT LAUREN FARRELL

Events are not just logistics—they are products.I have spent the last 20+ years developing an \"Event-as-a-Product\" philosophy. In the tech industry, a flagship event is a high-leverage vehicle for brand equity, talent retention, and revenue growth. I don’t just \"plan\" events; I architect scalable, multi-site experiential strategies that function as a measurable engine for business success.One of the most common gaps in experiential marketing is the divide between world-class storytelling and bottom-line discipline. My expertise lies in bridging that gap. I empower creative teams to deliver \"wow\" moments while maintaining a \"commercial-first\" mindset that protects the budget and maximizes ROI.Impact by the Numbers:Scale: Orchestrated global portfolios and flagship programs for up to attendees across EMEAL, APAC, and NAMER.Efficiency: Realized $50M+ in cost savings through strategic procurement, enterprise-level MSA negotiations, and vendor consolidation.Quality: Consistently delivered world-class experiences, maintaining a 95 NPS (Net Promoter Score) across diverse global audiences.Growth: Spearheaded omnichannel marketing campaigns that drove a 26% increase in audience acquisition and $10M+ in new business.I am a firm believer that data and technology are the backbones of modern experiential marketing. I focus on building robust event tech stacks and leveraging emerging AI technologies to automate workflows, personalize attendee journeys, and provide real-time BI reporting for stakeholders.Let’s Connect: Whether it’s discussing the future of AI in experiential marketing, scaling global programs, or driving financial stewardship in the event space, I’m always open to connecting with fellow industry leaders and innovators.