Lauren Nieto

About Lauren Nieto

As a field marketing manager, I plan and execute marketing campaigns across North America to engage the target audience, boost pipeline growth, and ensure maximum ROI. I manage content for thought leadership, launch demand generation campaigns, orchestrate webinar and conference participation, and analyze digital analytics to refine performance and generate reports for stakeholders.With over 7 years of experience in B2B marketing, I specialize in digital marketing, brand awareness, content development, and sales enablement. I have a proven track record of successfully implementing integrated marketing campaigns to drive customer acquisition and revenue growth. I graduated from the University of Southern California with a bachelor\'s degree in business administration and management, and I have obtained multiple certifications in digital marketing, including Google Adwords, SEO strategy, and inbound marketing. I am passionate about leveraging data and insights to create engaging and effective marketing strategies that deliver value to customers and partners.

Experience

1. Marketing Manager - North America

   Strada

   Sep 2024 — Present · The Woodlands, TX, US

Education

• University of Southern California

  Bachelor’s Degree, Business Administration and Management

  2012 — 2016

Skills

• Social Media
• Public Speaking
• New Hire Orientations
• Research
• E-Commerce
• Microsoft Powerpoint
• Marketing Strategy
• Building Relationships
• Event Planning
• Social Networking
• Social Media Marketing
• Marketing
• Microsoft Word
• Leadership
• Innovation
• Management
• Facebook
• Microsoft Office
• Communication
• Communication Skills
• Human Resources
• Powerpoint
• Microsoft Excel