Lauren Elder
Associate Director | Media Strategy, Digital Marketing & Audience-Led Growth
- Role
- Associate Director, Programmatic Media at Medium Giant
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lauren Elder
I am a seasoned customer-facing lead, account manager, media buyer, and strategist. I thrive on helping brands develop and execute media plans that precisely reach their target audiences. My diverse professional background has equipped me with a unique perspective and skill set. Holding a Master\'s Degree in Communication Management from the University of Southern California, I bring the perfect balance of technical knowledge and interpersonal finesse, enabling me to translate complex concepts into actionable strategies that resonate with diverse stakeholders.Passionate about technology and constantly curious about what’s next, I’m excited to contribute to the ever-evolving landscape of digital media and advertising.
Experience
Associate Director, Programmatic Media
Mar 2025 — Present
Lead strategy & execution across programmatic (CTV, audio, display, video), linear TV, and paid social (Meta, Pinterest) for tourism, education & ecommerce clients.Drive full programmatic planning process: RFPs, vendor negotiations, cross-channel strategy & media mix recommendations.Spearheaded agency’s first Amazon DSP campaign and first-ever linear TV execution, setting new standards for ecommerce & traditional media integration.Delivered company-wide CTV presentation on targeting, measurement & growth, positioning agency as a streaming thought leader.Mentor junior staff in programmatic buying, optimization & reporting, strengthening team expertise.Oversee execution, optimization & reporting; leverage data to drive insights & improve ROI.Partner with client services & integrated media teams to deliver cohesive, full-funnel strategies.
Education
University of Southern California
Master's degree (MCM), Communication and Media Studies
2021 — 2022
Texas Christian University
Bachelor of Science - BS, Political Science
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.