Lauren Devincent
Partnership Marketing | Integrated Marketing | Campaign Planning | Brand Strategy |Philanthropy | Events | Account Management
- Role
- Director, Trade Marketing, National Accounts at Citizen Watch America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lauren Devincent
Result oriented marketing professional with the proven ability to drive revenue, customer engagement and acquisition thru the strategic creation of 360° marketing programs, strategic alignments, and events. I build relationships with external partners and internal stakeholders to discover common goals. and create and execute marketing plans to deliver the maximum impact. Adept in all areas of marketing, brand management, philanthropy, account management, and consumer events.
Experience
Director, Trade Marketing, National Accounts
Feb 2021 — Present · New York, NY, US
Responsible for developing and orchestrating marketing plans and promotional programs for all National Accounts for both the Bulova and Citizen Watch Brands. Act as the liaison between Marketing and the National Accounts Sales team and the National Account Retail Development team. Manage co-op requests from National Sales and ensure brand guidelines are clear and consistently followed. Monitor and report on all co-op advertising campaigns. Partner with retailers to build operational excellence for all retailer accounts including Amazon.
Education
School of Visual Arts
Bachelor of Arts (BA), Marketing and Film
Skills
- Creative Direction
- Apparel
- E-Commerce
- Product Development
- Retail
- Integrated Marketing
- Digital Marketing
- Trend Analysis
- Campaign Plans
- Luxury Goods
- Advertising
- Fashion
- Brand Development
- Marketing
- Merchandising
- Brand Management
- Social Media Marketing
- Visual Merchandising
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