Lauren Drescher
Vice President of Social Media and Retention Marketing
- Role
- Vice President of Social Media and Retention Marketing at Appledoll
- Location
- Manhattan Beach, CA, US
- LinkedIn followers
- 500 followers
About Lauren Drescher
Social Media Strategy | Influencer Marketing | Marketing Strategy | Paid Media |…
Experience
Vice President of Social Media and Retention Marketing
Aug 2022 — Present
Oversee all aspects of AppleDoll with a comprehensive 360-degree approach. My role integrates strategy + execution across every funnel, ensuring alignment with our overall mission & vision. With a focus on innovation & collaboration, I lead the team to elevate AppleDoll\'s presence & impact in the beauty space.* Social Media Strategy & Analytics: Develop & implement a robust social media strategy that leverages data analytics to optimize engagement & brand visibility across platforms* Marketing Initiatives: Spearhead marketing campaigns that have significantly increased our brand awareness & customer acquisition, aligning messaging with core company values* Paid Media: Oversee all Paid Media initiatives for Appledoll, managing everything from content curation to ad strategy, ensuring effective audience targeting & max ROI* Affiliate Program: Launched AppleDoll\'s 1st Affiliate Program, enhancing their outreach & sales growth* Creative Oversight: Manage the graphic design & content creation processes to ensure all visuals + copy align with our branding & marketing strategies* Out-of-Home Advertising: Conceptualize & execute high-impact OOH campaigns, including billboards, a mural in the Arts District, & innovative wild posters, enhancing our LA presence* Pop-Up Management: Oversee our high-profile Pop-Up in Venice, creating engaging customer experiences that drive foot traffic & boost brand loyalty* Event Coordination: Plan & execute a range of events to promote brand visibility* Photoshoot Production: Organize & manage photoshoots, handling contracts & logistics that support our marketing initiatives* Product Development: Lead the product development process from ideation to execution, ensuring our offerings meet market demands & resonate with our Gen Z target audience* Trade Shows: Design & build out visually impactful trade show booths from concept to execution, maximizing our presence & engagement with potential partners & buyers
Education
FIDM
PDD, Visual Communications
2004 — 2006
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