Lauren del Guercio
Account Director - Tiktok for Business @WPP Media
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WORK HISTORY
Account Director - Tiktok for Business @WPP Media
London, GB
EMEA lead for TikTok for Business across 20+ markets, owning regional strategy, investment, and delivery• Translate global priorities into locally relevant EMEA roadmaps across diverse regulatory and cultural contexts• Global lead for Test & Learn, designing experimentation frameworks that are adopted across regional teams• Own creative strategy and planning across markets, shaping messaging frameworks, asset direction, and regional narratives scaled globally• Drive technical experimentation including conversion signal testing, ad tracking, tagging, and pixel implementation• Oversee CRO and web page development, including landing page builds and iteration to support regional GTM goals• Manage a UK-based team and global outsourcing partners, owning training and development plans, task allocation, and workflow optimisation to drive peak efficiency
SKILLS
ABOUT LAUREN DEL GUERCIO
B2B Growth and Marketing Lead with 7+ years’ experience delivering multi-market go-to-market strategies across EMEA, LATAM, and the US for global brands including TikTok for Business, American Express, and Deloitte. Currently leading TikTok for Business across 20+ EMEA markets, translating global strategy into locally relevant execution across diverse regulatory and cultural environments.Experienced in leading cross-functional initiatives across product, commercial, and agency teams, using behavioural and performance data to shape regional roadmaps and executive narratives. Brings platform-side experience from Microsoft, alongside agency leadership.Career highlights include contributing to a $14M pitch win, publishing thought leadership in Performance Marketing World, receiving the IAA PAC Award, and serving as a member of the IAA Emerging Leaders Committee.
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