Lauren Damerel Harris
Senior Director, Product Management @Invoca
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WORK HISTORY
Senior Director, Product Management @Invoca
Santa Barbara, CA, US
EDUCATION
Claremont McKenna College
Economics
SKILLS
ABOUT LAUREN DAMEREL HARRIS
Marketing and Affiliate Consulting Experience• Passionate about pay for performance marketing with a focus on maximizing ROI.• Extensive experience working with the following distribution channels: email, SEO and SEM, coupon, loyalty, display, social, incent, and toolbars.• Able to leverage relationships with merchants, affiliates, agencies, and networks.• Understanding about how to monitor and combat fraud in the affiliate channel.• Strong technical background, including a thorough understanding of pixel tracking, XHTML, CSS, MySQL, PHP and product feed optimization.• A focus on exceeding client expectations and forging strong relationships by providing unwavering support and sound strategic advice.Website Development Experience• Capable of quickly developing sharp-looking WordPress websites with quality and engaging content optimized for the search engines. Examples of my website development Basic database creation and management with phpMyAdminGoals• Learn how to create iPhone and Android mobile appsSpecialties: copywriting and WordPress site development for small businesses, affiliate marketing, pay for performance marketing, digital marketing, client-side pixel tracking, product feed optimization, some XML, HTML, CSS, some PHP and MySQL, Commission Junction technical integration and advanced link requirements
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