Lauren Daly
Sr. Director, Paid Media at Vimeo
- Role
- Sr Director, Performance Marketing at Vimeo
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lauren Daly
Digital Marketing Leader with 12+ years of experience driving business transformation and maximizing ROI for high-value B2C and B2B brands. Proven success leading large-scale cross-functional teams to execute holistic media strategies, particularly across Search, Social, and Programmatic channels. Expert in translating complex data into consultative solutions that optimize multi-million dollar budgets and accelerate business growth.
Experience
Sr Director, Performance Marketing
Jul 2025 — Present · New York, NY, US
Lead the strategic optimization of a $30M+ annual performance budget, reallocating funds to high-performing channel strategies that have increased ROI by +75% and improved customer acquisition by +50%• Develop comprehensive cross-channel media strategies), serving as a trusted consultative partner to senior stakeholders to expand brand visibility and audience reach across key buying sectors• Coach and manage a large-scale team of media experts, elevating team expertise in platform utilization and enhancing operational efficiencies
Education
Coastal Carolina University
Bachelor of Arts (B.A.), B.A. Fine Arts/Studio Arts - Minor in Marketing Communication
2007 — 2012
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.