Lauren Daley
- Role
- Head of Us Consumer Experience at Haleon
- Location
- Warren, NJ, US
- LinkedIn followers
- 500 followers
Experience
Head of Us Consumer Experience
May 2021 — Present
Responsible for leading US CX organization which includes Performance Marketing, Consumer Engagement (Social, CRM, Influencer, Websites), New Business Models (DtC, etc), CX Capabilities & Operations and Consumer Data Strategy.
Education
UMN Carlson School of Management
Master of Business Administration (M.B.A.)
2012 — 2014
Rutgers University
Bachelor of Arts (B.A.), Spanish
Circus Street
Digital Marketing (Content, Mobile, Video), SEO/SEM, Social Media, CRM, Big Data & Digital KPIs
New Jersey Institute of Technology
Bachelor of Science (B.S.), Business Management/Marketing
Skills
- Marketing Strategy
- Market Analysis
- Customer Insight
- Product Marketing
- Strategy
- Product Launch
- Business Development
- Consumer Products
- Sales
- Marketing Management
- Brand Management
- Cross-Functional Team Leadership
- Competitive Analysis
- Sales Operations
- Business Intelligence
- Competitive Intelligence
- Management
- Forecasting
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