Lauren Collins
Brand Strategy and Management I Integrated Marketing I Communications
- Role
- Shopper Marketing, Costco at Kimberly-Clark
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Shopper Marketing, Costco
Jan 2019 — Present · Bellevue, WA, US
Lead strategic marketing planning and execution, drive brand strategy via Costco, influencing the shopper along the omni-channel path to purchase.Provide marketing and consumer expertise to Costco, ensuring development of integrated business plans to efficiently achieve volume, share and profit objectives.Build strategic partnership with customer business models and departmental objectives.
Education
Middlebury College
Bachelor of Arts (B.A.)
2002 — 2006
University of Arkansas at Fayetteville
Master of Business Administration (M.B.A.)
2011 — 2012
Skills
- Social Networking
- Social Media Marketing
- Digital Media
- Advertising
- Blogging
- Sales
- Online Advertising
- Market Research
- SEO
- Digital Marketing
- Marketing Strategy
- Retail
- Search Engine Optimization (SEO)
- Online Marketing
- Social Media
- Email Marketing
- Marketing Communications
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