Lauren Citarella

About Lauren Citarella

I’m an award-winning Digital Producer and Project Manager with a proven track record in leading innovative multi-platform marketing campaigns for diverse audiences, including kids and adults. My forward-thinking approach and adaptability enable me to thrive in collaborative and cross-functional environments, ensuring projects are delivered on time and exceed expectations.Key Strengths- Digital Production & Project Management: Expert in managing the end-to-end production process, from concept to launch, while effectively coordinating teams and resources- Vendor & Stakeholder Management: Skilled in crafting RFP documents, selecting and managing vendors to optimize project outcomes and enhance strategic partnerships- Interactive Marketing & Digital Strategy: Proficient in developing engaging interactive experiences, website builds, and augmented reality (WebAR and Social AR) to elevate brand engagement and perception- Product Management: Experienced in defining product requirements, roadmaps, and user experiences to drive product success- Technical Proficiency: Familiar with tools such as JIRA, Basecamp, Trello, and Airtable, alongside a solid understanding of HTML and analytics platforms like Adobe Omniture Analytics and Parse.ly Analytics. Proficient in establishing QA/UAT processes across digital platforms- Passion for Impact: Dedicated to leveraging expertise in content development, brand strategy, and compliance with regulations like COPPA and GDPR, to create impactful digital experiences that resonate with audiences and drive business growth.

Experience

1. Creative and Brand Team Lead

   VEG ER for Pets

   Jan 2025 — Present

Education

• Wagner College

  Bachelor of Science - BS

  2013 — 2017

Skills

• Public Speaking
• Microsoft Office
• Microsoft Word
• Facebook
• Team Leadership
• Creativity Skills
• Accepting Responsibility
• Social Media
• Leadership
• Theatre
• Performing Arts
• Powerpoint
• Microsoft Excel
• Dance
• Teamwork