Lauren 최예린 Choi

About Lauren 최예린 Choi

With over 20 years of experience across a wide range of digital disciplines—including web product management, content strategy, and online marketing—I have had the privilege of working with some of the world’s most iconic global brands. My expertise spans delivering interactive web projects across multiple platforms, reaching audiences as large as 300 million unique monthly users.I have a proven track record in driving business development, leading cross-functional global teams, and managing high-impact partnerships. From website creation and strategy to editorial coverage, content management, video production, and engagement programs, I’ve successfully led initiatives that enhance user experience and drive measurable results.My passion lies in developing innovative digital strategies, fostering collaboration, and championing web experiences that resonate with global customers and audiences.

Experience

1. Senior Website Program Manager

   Pure Storage

   Oct 2022 — Present

   Specialize in driving impactful digital marketing initiatives and optimizing web experiences across our global marketing platforms. Lead cross-functional teams to implement and execute high-impact programs that align with our business objectives and drive measurable results.Website Management & Digital Strategy: Oversee the full lifecycle of digital initiatives, including website optimization and strategy, and user experience enhancements. Drive the execution of demand generation campaigns, ensure seamless integration of event-driven content, and continuously improve site performance to meet business goals.Data-Driven Decision Making: Leverage web analytics to continuously monitor site performance, optimize user experience, and identify opportunities for growth. This includes analyzing website traffic, refining content strategies, and delivering actionable insights for business stakeholders.Stakeholder Collaboration & Communication: Facilitate effective communication, plans, processes across internal teams and external vendors, ensuring alignment on project goals, timelines, and deliverables to support global initiatives and expansion efforts.Global Program Execution: Develop and create scalable processes for global implementation, support Pure Storage\'s global digital initiatives, driving cohesive strategies that cater to diverse markets and audiences.

Education

• University of Washington

  Bachelor of Arts (B.A.), Double major: English Language and Literature, Women's Studies