Lauren Campbell
- Role
- Manager, Provider Growth at AppDirect
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lauren Campbell
Strategic business development and marketing leader with 10+ years of experience driving…
Experience
Manager, Provider Growth
Apr 2023 — Present · Chicago, IL, US
Leads the Provider Growth Program, owning strategy, sales, execution, and revenue collection for the annual sponsorship program focused on pipeline generation and partner revenue. Scaled program revenue by 49%(2022–2025), including 27% YoY growth in 2023 and 15% YoY growth in 2025. Expanded provider participation by 54% through demand generation, education, and sales enablement initiatives. Partner with sales, marketing, and leadership on strategic channel planning to ensure provider initiatives align with broader business objectives.Develop and execute integrated marketing programs for technology and cloud providers, including Microsoft, AWS, Google, Lumen, Verizon, and AT & T.
Skills
- Management
- Microsoft Excel
- Accounting
- Outstanding Customer Service
- Spreadsheets
- Deposits
- Customer Service
- Teamwork
- Able to Multi-Task
- Efficient and Highly Organized
- Outlook
- Reliable
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