Lauren Broadhead

WORK HISTORY

EDUCATION

ABOUT LAUREN BROADHEAD

Strategic Buyer | Trend Transformer With a successful journey in the fast-paced world of women\'s fashion, I am a strategic buyer who thrives on transforming trends into retail realities. My expertise lies in negotiation, supplier relationship building, and maximizing category profitability to deliver collections with efficient speed to market to meet customer demand. I have an innate ability to decode the latest trends and translate them into commercially successful collections. Building lasting partnerships with suppliers is at the heart of my success. I\'ve honed the art of negotiation, leveraging my network to secure the best deals and forge relationships that ensure consistent quality and timely delivery. Maximizing category profitability is my priority. I craft data-driven strategies that balance cost-effectiveness with the fashion-forward appeal, resulting in collections that excite customers and drive revenue. The fashion landscape evolves at lightning speed. My knack for quickly identifying emerging trends allows me to pivot strategies seamlessly, ensuring our offerings remain relevant and in-demand. Being a buyer on co-ords I am managing a diverse range of all product areas which is a challenge I embrace. From design conception to publishing online, I orchestrate the entire process, ensuring each piece contributes to a cohesive and exciting collection. Guiding a team to success is my priority. I lead by fostering a collaborative environment where creativity and strategic thinking come together to achieve remarkable results.