Lauren Bressler

Director of Marketing @CLS Living

Austin, TX, US

As Director of Marketing, I oversee the development and execution of marketing campaigns across traditional and digital marketing mediums for all communities in the Campus Life & Style portfolio.• Assisted with the initial and ongoing development of all systems and production processes necessary to support marketing and promotional efforts for all CLS Communities. Implemented processes that would assist the organization with anticipated growth (8 properties in 2016 vs. 60+ properties in 2024).• Oversee integrated marketing campaigns across traditional and digital channels for a diverse portfolio of 60+ communities.• Manage the marketing material production process for all CLS Communities with multiple third party vendors. Manage the creation and distribution of over marketing requests annually and over 400 promotional orders - totaling a budget of over $1 million.• Manage a diverse portfolio of brands and products, ensuring consistent messaging and brand identity that\'s true to each individual asset, but also represents the company as a whole.• Collaborate with cross-functional teams to optimize marketing efforts and achieve business objectives.• Manage website creation and implementation for CLS Corporate, Vesper Holdings & all CLS Communities.• Responsible for planning and execution of large scale leasing events, property grand openings, and corporate conferences.• Led strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth.

Towson University

Sport Management and Business Administration

Semester at Sea

International Business and Management