Lauren Brenner
Senior Manager - Wholesale Marketing @adidas
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WORK HISTORY
Senior Manager - Wholesale Marketing @adidas
Portland, OR, US
Owned end-to-end wholesale marketing strategy across key Active Channel accounts, translating product priorities into full-funnel campaigns that drove sell-through and brand impact- Led footwear storytelling and franchise direction, aligning product narratives to key commercial moments (Holiday, BTS, seasonal newness) across diverse retail environments- Managed multi-million-dollar marketing investments, optimizing across paid media, digital, influencer, and in-store activations to consistently exceed ROAS and conversion benchmarks- Built and scaled cross-account content frameworks that improved speed-to-market, increased asset utilization, and strengthened consumer consistency across partners- Partnered cross-functionally with Sales, Planning, and Brand to ensure strategies reflected retail realities, consumer insights, and commercial opportunities- Led and developed a multi-account team, elevating ways of working, accountability, and overall team capability.
EDUCATION
UCLA
Bachelor of Science (BS), Microbiology, Immunology, and Molecular Genetics (MIMG)
UCLA Anderson School of Management
Master of Business Administration - MBA, Marketing and Inclusive Leadership
ABOUT LAUREN BRENNER
Wholesale marketing and assortment strategy leader with experience across merchandising, category management, and go-to-market execution in the North American marketplace. Known for strong marketplace leadership and a consumer-obsessed approach to driving product strategy, storytelling, and sell-through. Led end-to-end wholesale marketing across key accounts, shaping footwear narratives, aligning assortments to commercial moments, and managing multi-million-dollar investments across digital, influencer, and retail channels. Background in assortment planning includes defining line architecture and launching exclusive product ranges that generated significant incremental revenue, with a focus on delivering the right product, in the right place, at the right time.
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